Gerard
Vicente
Leader, mentor, board member and marketing friend of global, consumer brands.
Also, die-hard Bay Area sports fan, breakfast burrito enthusiast, and former poet.
Brands that I’ve called home:
ABOUT GERARDGerard Vicente is an NYC-based marketer with 15+ years experience across diverse industries. He’s worked for global brands and the motivation remains the same: establish internal and external marketing partnerships to design and execute integrated campaigns that exceed business goals.
More simply, he enjoys pursuing the art and science of marketing with creative and curious people.
THE WORK
Video Case Study: Chicago Dog, TouchBistro & Chase
JPMorganChase & Co
Campaign Recap: Reinventing the Toyota Owners website
Saatchi & Saatchi Los Angeles
Event Panel Moderator: RampUp 2023 Data in a Transparent and Compliant World
LiveRamp
Campaign Recap: “Pickle for the Partnership” (pro bono)
The Partnership to End Homelessness
Blog Post: Payments 101
JPMorganChase & Co
Whitepaper: How mobile is reinventing OOH advertising
GroundTruth
Campaign Recap: Toyota “Tundra Endeavor” Campaign
Saatchi & Saatchi Los Angeles
Campaign Recap: Branded Content for Bud Light’s Whatever USA stunt
Comedy Central
Campaign Recap: “Cinema Supremo” Custom Programming Campaign
Comedy Central
Sales Enablement: LiveRamp Partner Marketing Playbook
LiveRamp
PHILOSOPHYGerard believes in balancing the performance and 'people’ aspects of marketing.
Results are important. Business needs dictate that they are.
But so is building a collaborative relationship with the customer, client, or co-workers. Because ultimately, marketing should be fun.
LEADERSHIP PRINCIPLES
Be authentic, be kind
There’s no ‘i’ in “team”
Embrace kaizen
Everyone has a voice
Be prepared
AREAS OF EXPERTISE
Here’s a non-exhaustive list of things teammates will say I’m good at. Crucially, though, I also happen to enjoy these activities.
Currently strengthening my left brain skills and embracing the “science” aspects of marketing.
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Work with top strategic partners to plan and execute bespoke, 1:1 co-marketing programs that drive mutual growth.
Engage partner ecosystems with scalable, 1:many marketing motions that impact the business and our joint prospects and customers.
Act as extension of sales, BD, account, product teams to develop and deepen partnerships
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Define target audiences, craft clear positioning statements and clearly articulate and communicate unique value proposition.
Lead competitive analysis in key verticals, audience segments to inform go-to-market plans.
Develop marketing materials supporting sales and BD teams to aid in product education and customer acquisition.
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Design and execute 360 integrated campaigns that deliver on awareness, favorability, and/or customer acquisition goals.
Manage creative development of all internal and external assets to ensure brand consistency and alignment across customer touchpoints.
Bring break-through marketing ideas to the table, to create meaningful and viral experiences.
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Motivate, mentor and coach teammates - direct reports and otherwise - to identify and lean on their strengths, develop areas of improvement.
Prioritize, instill, and protect an environment of trust, psychological safety to allow for professional and personal growth.
Represent marketing in executive-level, internal and external, meetings to deliver yearly plans, present campaign results, pitch marketing ideas.
During the pandemic, I participated as a guest podcast speaker for a number of marketing-related shows.
This one was my favorite. Mostly because I got to wear my favorite Warriors sweatshirt on camera.